Managing Director

 The Neustar Venture team is headed by its founder Peter (Surinderjit) Jassell.  Peter had worked in the industry for many years holding numerous board positions to lead on areas in business strategy and innovation from which his specialist financial expertise to enable innovation to happen and succeed had evolved from. Peter now brings his extensive know-how in converting the great complexity, unknowns and risks in creating something inventive into something that is a clear, concrete, and assured business success. 

Where others fear uncertainty and risk Peter loves working in that space. This underpins one reason why he created Neustar Venture to specialise in serving inventive product, service and tech start-ups and entrepreneurs. The other reason is a personal mission to reverse the high rate of start-up and innovation failure rates.  

Below is a list of Peter's qualifications.


PG Dip. Strategy & Innovation - The University of Oxford

MBA - The Open University

MSc Finance - The Open University

MSc Manufacturing Technology and Management - The Open University 

BA Hons Product Design - Kingston University, London.


Fellow of the Chartered Institute of Management Accountants - CIMA (UK & USA)

Chartered Quality Professional - The Chartered Quality Institute (UK)

Chartered Technological Product Designer - Institute of Engineering Designer (UK)

Accredited Six Sigma Black Belt

Peter Jassell:
Peter Jassell:

Design Tower Ltd.

Design Tower Ltd is a professional product Design Consultancy firm that is also co-founded by Surinderjit Jassell. 

Design Tower offers services in R&D, New Product Design and Development, Software Development, Brand Development and Innovation Management, whic mirrors key Neustar Venture services. Collectively both Design Tower and Neustar Venture are consulting practices that make the ideal professional one stop shop place to go to produce game changers and step innovations.

Contact us to find out more.